Local Business Lead-Gen Site
A thousand landing pages from a single spreadsheet.
A static site generator purpose-built for programmatic local SEO at scale. Feed it a JSON file of locations and services, and it outputs hundreds of fully rendered, SEO-optimised landing pages with structured data, dynamic OG images, internal linking, and a lead capture form. Deploys to Vercel with zero config.
Saves ~30 hours of SEO templating, schema markup, sitemap generation, and deployment configuration.
The Architecture
Why This Stack
Next.js static generation because it pre-renders every page at build time. No server costs, instant load times, and perfect Lighthouse scores. JSON-LD because Google explicitly recommends it for local business schema. Server Actions for the contact form so you get form handling without spinning up a separate backend.
Why You Can't Just AI This
AI can write a single landing page. It cannot architect a programmatic system that generates 1,000+ pages with correct internal linking graphs, per-page structured data, dynamic OG images, and a sitemap that Google can actually crawl. This is infrastructure, not content.
Who this is for
Agencies running local service campaigns: plumbers, solicitors, dentists, tradespeople. Anyone who needs city-level landing pages at scale.
Who this is NOT for
Anyone who needs a single-page marketing site or a CMS with an editor. This is a code-driven, data-driven page generator.
The Market Opportunity
£146bn
Local services market
UK local services: plumbers, builders, trades
46%
No website at all
Local businesses without any web presence
£1–3k
Per campaign
What agencies charge for local SEO landing pages
1,000+
Pages per build
What this kit generates from a single data file
Almost half of local service businesses have no web presence. Agencies that can spin up hundreds of location-targeted landing pages in an afternoon own this market. There's no competition at this speed. Most agencies are still building one page at a time.
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